数字营销

100%在线理学硕士学位

先进的课程

With the growing, ever-changing, fast-paced online atmosphere, marketing has significantly 改变了，并将继续改变. 在那里fore, the degree encompasses a cutting-edge, innovative curriculum and learning environment designed to produce dynamic, knowledgeable graduates who are prepared for the future of digital marketing.

Master of Science in 数字营销 (MSDM) degree focuses on marketing in the digital environment with an emphasis on being current and relevant. 课程涵盖 topics such as (but are not limited to) social media, search marketing, web analytics, online metrics, digital marketing strategy, online consumer behavior, B2B/B2C digital marketing, and digital marketing research.

AACSB认证

M.S. 数字营销 degree program is offered through the 差's College of Business and Technology, which has the distinction of being one of fewer than five percent of business colleges worldwide to have received accreditation from the prestigious Association of Advancement for Collegiate Schools of Business 国际(AACSB).

差's MS digital marketing program ranked number 7 of top degree programs by intelligent.2024年的网站.

程序选项

Courses are asynchronous and most are offered in a 7-week format. 程序信息 including curriculum and graduation requirements can be found in the 差毕业生目录. Graduates leave the program with transferrable skills that can be applied in countless 行业.

  • 12个月的项目 

    秋季学期

    项1 MSDM 5000 社交媒体和品牌
    MSDM 5010 数字营销研究
    项2 MSDM 5020 电子商务/直接营销
    MSDM 5080     搜索营销 

    春季学期

    项1 MSDM 5090 数字营销策略
    MSDM 5050 网络分析 
    项2 MSDM 5030 Consumer Behavior in the 在线 Environment
    MSDM 5060 业务分析 

    夏季学期

    项1 MSDM 5040 B2B数字营销
    MSDM 5100 数字营销策略经验 
    项2 MSDM 5101 数字营销专题
    MSDM 5070 数字营销伦理
  • 24个月的计划

    第一学期

    项1

    MSDM 5010 数字营销研究
    项2 MSDM 5020 电子商务/直接营销

    春季学期1

    项1

    MSDM 5050 网络分析 
    项2 MSDM 5030 Consumer Behavior in the 在线 Environment

    夏季学期1

    项1

    MSDM 5040 B2B数字营销
    项2 MSDM 5070 数字营销伦理

     第二学期

    项1

    MSDM 5000 社交媒体和品牌
    项2 MSDM 5080 搜索营销 

    春季学期二

    项1

    MSDM 5090 数字营销策略
    项2 MSDM 5060 业务分析 

    夏季学期2

    项1

    MSDM 5100 数字营销策略经验 
    项2 MSDM 5101 数字营销专题

     

 

数字营销角色


社交媒体经理
Orchestrate and execute online strategies to enhance brand presence, engagement, and communication across various social platforms.

Web分析专家
Scrutinize online data to glean actionable insights that optimize digital strategies 增强用户体验.

内容创造者

Crafts compelling and relevant material across diverse mediums to captivate and engage 目标受众.

电子商务经理
Oversee and optimize online sales and operations to drive revenue growth and ensure 无缝购物体验.

 

品牌经理
Strategically guide and nurture a company's image, values, and identity to foster strong connections with its target audience.

数字营销研究员
Analyze market trends and consumer behaviors to inform data-driven strategies that maximize online visibility and engagement.

数字营销战略家
Devise comprehensive plans that leverage various online channels to achieve specific business objectives and foster audience growth.

在部门网页上阅读更多内容

申请步骤

  • 步骤1 - 创建您的差申请帐户

    步骤1   创建您的差申请帐户 选择“注册”选项

    创建您的差申请帐户

  • 步骤2 - 登录to the 差 Application Portal

    步骤2  登录to the 差 Application Portal and select "Start a New Application"

    登录

  • 步骤3 -完成剩余字段

    步骤3   Choose "研究生," select your student type (domestic or international), select "Master's," Term，然后选择  数字营销 完成表格的其余部分.

    选择国内/国际

    选择证书

 

适用于今天!

带我到应用程序门户

十大博彩公司

Credits to complete this program: 36 credit hours

TN居民 rate(状态外，100%在线) 外州
每学时613美元 每学时765美元 $1454 每学时

-Note, tuition discounts are available for border county students.
-This amount may not include program-specific fees.

阅读更多关于 cost, paying for courses, scholarship options and financial aid.

 

“The 数字营销 Master’s is centered around innovative and practical coursework. We realize the demands of our students personally and professionally, so we feel this degree is a good fit for those seeking to further their education. 网络环境 is not only convenient but also an opportunity to embrace all the digital space has to offer while still maintaining personal engagement with faculty and fellow students.”

Dr. Kelly Price-Rhea, Associate Professor of Marketing and MSDM Program Coordinator

 

常见问题

  • 什么认证适用于这个程序?

    The program is accredited by the Association to Advance Collegiate School of Business 国际(AACSB).

  • Does a student's undergraduate degree have to be related to this field? 

    While an undergraduate degree is required, it can be in an unrelated field. 在那里 没有先决条件.

  • Does this program require the GRE or GMAT?

    No, neither the GRE nor the GMAT are required.

  • Does this program require a dissertation, field work, internship, or thesis? 

    No, the program is a practitioner-based curriculum. 

  • 完成的时间是多少?

    Full-time students can complete the program in as little as 12 months.

    Students attending part-time will vary in time to completion depending on number of 每学期学时. 

  • Is this program designed to meet the needs of adults who work full-time and/or have 家庭责任?

    Yes, the program is for those with familiar or professional obligations, and the 100% online format is flexible for this reason. Students in this program are mostly full-time 从业人员.

  • 我什么时候可以上班??

    Students may start in the Fall, Spring, or Summer terms.

  • 有奖学金吗??

    鼓励学生参观 为研究生院网站付费 for information regarding 差 graduate scholarships and other financial resources.